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Williams Fiber to Carry Olympics Video
February 1, 2002
By Bob Woods
So you think that the fastest thing on earth is a single man on a skeleton, belly down, head first, flying down an ice-covered course. Any error in judgment spells certain injury, possibly serious.
Don't count out technology -- specifically, fiber-optic technology.
Through its nationwide fiber-optic network and global connectivity, Tulsa, Okla.-based Williams said it will transmit live and non-live broadcast content to broadcasters in Canada, Japan and Australia, enabling delivery of the broadcast to millions of viewers in those respective countries. Williams Communications will also provide services for all major U.S.-based broadcast and cable networks as they cover the games.
The combination of Williams Communications' network services with its Internet and media services, which include integrated transmission services, digital media management, content gathering and distribution, managed Web hosting and streaming, gives the company a comprehensive set of services that the company calls "unique" in the industry. Williams said it provides the only broadband media solution that encompasses the entire media "value chain" -- from content gathering, to management and hosting, to distribution.
Williams Communications previously provided broadcast transmission services for the 1998 Olympic Winter Games in Nagano, Japan; the 1996 Olympic Summer Games in Atlanta; and the 1994 Olympic Winter Games in Lillehammer, Norway.
Williams also says it was the first company to transmit a live broadcast event over a fiber-optic network in 1990, and currently provides broadcast transmission services for 80 percent of all live sports events. Other events Williams carries include the Super Bowl, World Series, NBA and NHL Championships and the NCAA Men's Basketball Tournament. Overall, Williams Communications provides more than 252,000 video feeds for its customers annually.
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