Lightpath yesterday announced that the company is being rebranded Optimum Lightpath. The change is designed to better position its Metro Ethernet services in the business telecommunications marketplace. Lightpath is the business telecommunications services division of Cablevision Systems Corp,
This move integrates the organization's portfolio of Metro Ethernet product offerings with Cablevision Optimum-branded suite of digital cable, high-speed Internet and digital voice products and services.
"For more than 17 years, the Lightpath organization has been a leader in delivering fiber to the customer's premise as the underlying infrastructure for high-capacity, high quality data and voice services," said Dave Pistacchio, executive vice president and general manager of Optimum Lightpath. "Our recent shift to Metro Ethernet and our initiative to simplify our customers wide area networks strongly aligns us with the Optimum brand."
In January, Lightpath introduced its Metro Ethernet product line, which is offered at 10 Mbps up to 10 Gbps and is delivered via fiber optics directly to the customer's premise. These Ethernet circuits can be used for high-capacity data transfer, Internet access or a combined Internet access/voice services bundle.
Optimum Lightpath reports its focus on Metro Ethernet coincides with a growing demand from enterprises looking both for more bandwidth and to reduce costs associated with moving data and voice around the New York Metropolitan area. Ethernet, Optimum Lightpath says, offers a way to do both due to its bandwidth capacities and relatively inexpensive cost per bit.
According to Infonetics Research, the worldwide market for Ethernet services was $2.5 billion in 2004 and is expected to more than double in 2005. Revenue is expected to jump another 276 percent between 2005 and 2009 to reach $22.2 billion.
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